Part 3 Makeup

To finally Urban Decay History:

The founding partner (along with Sandy Lerner - founder of Cisco Systems - and David Soward) decided to launch the Urban Decay brand in the mid-90s, tired of not finding a variety of shades in cosmetics that are of professional quality. The line consisted of lipsticks and enamels in colors outside the neutral palette that reigned in the beauty industry and do not intend to hit the doors of the cosmetics industry, but throw it down. With the motto "beauty with edge" they make their first propaganda with a phrase that draws attention: The pink tone makes you vomit and from there you knew that you should create a store and that's how I was created urban decay national.